In August of 2011, I was contacted directly by Fairchild Books, a division of Conde Nast Publications for permission to use the itpsupersample.com home page graphic design I created in Photoshop for use in a textbook titled, The Fashion Industry and It’s Careers, 2nd Edition, by Michele Granger. In this book, the author included a section about digital textile printing and used the image below:
For this project I worked ON-SITE with ITP – Inkjet Textile Printing, LLC.
A customized WordPress site and simple graphic I created in Photoshop landed the company into a Fashion textbook, to be used in colleges across the globe. This is an example of how a $200 Social Media project blossomed into a world-wide marketing opportunity, almost overnight!